Privacy Policy


We measure visitors to Alexara using Google Analytics, This records what pages you view on our website, how you arrived to our site, and some basic information about your computer/browser. All of that information is anonymous – so we don’t know who you are; just that someone visited our website.

The information we collect from analytics helps us understand what parts our website are doing well, how people are finding our website and so on, Like most websites, we use this information to make our website better.

You can learn more about Google Analytics or opt out if you wish.


These services provide Alexara with social buttons and similar features which we use on our website – such as the “Like”, “Share” & “Tweet” buttons.
In order for us to use these buttons we embed code that they provide and we do not control ourselves. To function their buttons generally know if you’re logged in to the social network; for example Facebook use this to say “x of your friends like this”. We do not have any access to that information, nor can we control how those networks use it.

Social networks therefore could know that you’re viewing this website, if you use their services (that isn’t to say they do, but their policies may change in the future).


When you sign up for a account at Alexara – We will record specific personal information about you, such as your name and email address, We will also collect and store information about your use of our website so as to improve them. For example, we keep a log of what features are being used at any time.

We also log transaction history for accounting purposes.


We may send you email notifications which you have specifically requested (such as newsletters or notifications of reductions or new collections). You have the ability to opt out of any of this communication at any time.

We will never provide your personal information or email address to any third parties.


We use a variety of payment providers to bill for our products online. These companies will have access to your personal and payment information. When paying by credit card, Alexara do not ever have any access to your credit card details.

The third parties we use are WorldPay (to process credit cards).

We share information with these companies only to the extent necessary for the purposes of processing payments you make via Alexara’s website.


Alexara take many precautions to prevent the loss, misuse or alteration of your personal information. These precautions includ

Use of SSL encryption for sensitive data, Website
Database information hosted on hardware stored in secured datacentres behind firewalls
All access to information restricted by password.

Whilst we take great care to ensure any confidential information remains protected we cannot guarantee the security of data sent over the Internet. Of course you are responsible for keeping your password and user details confidential. Nobody at Alexara will ever ask you for your password, so please don’t trust anybody asking you for it.


We may update this privacy policy from time-to-time, particularly as technology changes. You can always check this page for the latest version.


If you have any questions about this privacy policy, please write to us by email to or by post to Alexara Limited, 38 Avenue Road, Rowley Regis, West Midlands, B65 0LP, United Kingdom.


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